Samantha is a results oriented professional with over 25 years’ experience in operations and business management in the Middle Eastern region, working as an Executive Assistant and Business Manager for CEO’s and Company Directors. Sam moved to the Middle East with UK Brand; Forte Hotels in 1991 to assist in setting up their Regional Office.  She spent 2 years in the State of Bahrain, as Executive Assistant to the Minister for Information in the Bahrain government assisting with International PR and Media. Returning to Dubai to join the CEO and pre-opening team of Jumeriah Group.
Following this Sam Jointly set up and ran a successful entertainment horse racing event at the Nad Al Sheba Race Course (now Meydan) in Dubai, which resulted in doubling the revenue stream for all food and beverage hospitality areas during this time.
Further business management positions assisting the owners of 2 medium sized SME companies, in Oil & Gas product supply, Construction Fabrication and Manufacturing, developing their management setup and strategy.  Sam joined Solitaire Group in 2017, as business development providing a support network to the management of the group companies for direct reporting.